DPD on top form for EURO 2016
In order to benefit from the high level of social Web involvement surrounding UEFA EURO 2016, DPD put its faith in a comprehensive Facebook campaign. A major content package delivered football-related content on a regular basis. The highlight of the campaign was an online clip casually showing the outstanding football skills of a DPD delivery man. The campaign reached a total of almost two million users and positioned the brand as a likeable member of the football community.