Cheers! Jägermeister raises a glass with elbkind
Under the slogan “Germany raises a glass”, Jägermeister started the #jägerprost campaign in December 2014. On the central Web hub, users could send a digital #jägerprost to friends and strangers throughout Germany and also receive toasts in return.
The “Germany raises a glass” video clip
elbkind was the agency entrusted with the online activation, the editorial accompaniment and the campaign distribution. The agency also took on the filming and distribution of the online video. The clip shows how 20 different artists (video artists, photographers, producers and film-makers) from different disciplines (animation, stop-motion, cartoons, high-speed, etc.) have carried out their totally individual #jägerprost mission and are thus celebrating the act of raising a glass. Moist Creation was responsible for the directing, mypony for the production, and the music in the video comes from Tobi Vogel.
What else we have done
As well as for the development of the key visual, elbkind was responsible for the editorial conception and the monitoring of the German Jägermeister Facebook page.