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Mercedes-Benz – Social Media Competence Center

A global benchmark. Made in Germany.

Diagnosis: Redundant

In the past, numerous redundant posts have been published on a growing number of Mercedes-Benz social platforms. By different brands, departments and agencies, worldwide. The problems are obvious: hardly any synergies, real-time marketing potential that cannot be used, decentralised responsibilities, redundant articles and apps, high costs and an inconsistent brand image on the social Web.

Solution

The Mercedes-Benz Social Media Competence Center. All measures collected together at a central location with a social strategy.

One centre, one strategy

A single central location with a clearly defined social media strategy for all company departments. This leads the way in the orchestration of all communication measures on all social media channels.

Components of success

A central editorial office to bundle together numerous activities such as content planning, creation and orchestration is an essential primary element of the Mercedes-Benz Social Media Competence Center.

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