Tumblr stands for good visual content and is becoming increasingly popular with the younger target group. In order to do justice to the brand claim “The best or nothing”, on this channel, too, we opted for a redesign. To this end, we reworked the structure, design and content of the page. Regardless of the end device, the tidied-up design invites visitors to discover it and rummage around. In addition, established hashtags such as #AMG and #MBSocialCar restructure the content, improving user orientation on this channel. #MBcarporn at its best!